ABSTRACT
The various literature studies intended to stress the mass media role in the  National Development which reflects in the area of democracy  political leadership.
In this study the researcher decided to draw home the  truism that without a national political consciousness and viable  political participation resulting in good  leadership; there could be no genuine national development.
The mass media as the fourth estate of government had been assigned the various responsibilities in the society including he watchdog  role the educator and entertainer of the various segments of the people.
The  roe of the  mass media as an instrument of political mobilization in the modern societies involves a whole network of  more or less formalized institutions that deals with communication  of all types.  Normally this requires a considerable capital as the case with the radio television and publishing houses.  Necessarily, they have to Carter for    the mass audience.
For this reason those who control the mass media is usually suggest that they have the ability and capacity to manipulate and mobilize  the people during the transition era.
The alteration of primary social relationship under the impact of industrialization has left the population lacking in sense of group  identity and social control.  The Nigeria democratic system having  been bastardized and destroyed by  certain degrunted elements, look  into the mass as the way out to correct the abnormally and injustice the Nigeria democratic dispensation.  This work tried to identify the functions problems and prospects of the mass media of  communication and equally highlights their ability to carry  out this enormous responsibility to an enviable height in the  mobilization  of the people towards a viable and sustaining democratic polity.
The success of the new political order in Nigeria comes by the year 2007 depends. To a large extent, the level of political awareness in Nigeria could  be raised, and the choice of the Enugu state  broadcasting  service as a case study  is aimed at  diagnonizing the  impact and effect of the medium towards the  proper mobilization of the people.
The work highlights the  impact of the mass media in informing educating and entertaining  the masses towards polity.  It  is hoped  that if   the  findings  and  recommendations suggested in this work are followed Nigerians  could have a chance of witnessing an enduring and lasting political culture.
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